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Global leading analyst firm Gartner did an in-depth research project into content marketing in 2020. In addition to analysing software alignment with market strategy requirements, they also analysed the consumer needs versus business strategy effectiveness.
The study indicates that content marketing will be achieved correctly by the majority of the market in the near future. As content marketing is highly effective, businesses that are competing at the same level of content marketing success will have to align business operations to content marketing.
Start getting that right now and arrive in the future ahead of the market.
Operations Alignment
Content marketing will be more important and will be more complicated as it needs to be systemic in the end-to-end operations of a business.
Customer-centric marketing messaging will need to translate into a cohesive experience across all business channels. This is predicted to be called Content Operations.
This will require your business’ content communication to be translated into a seamless customer experience.
Content Operation
What is content operation? It is the combination of processes, people, and technology to deliver a businesses’ strategy. This will include planning, producing, distributing, and analysing content and applying audience-centric principles, driving quality over quantity.
Any operational inefficiencies will be amplified as the more complex content marketing increases inquiries and sales. The success of a campaign could be destroyed by this.
Content operations involve viewing a content strategy as a coherent message. It is aligned with value-adding content produced for and covering specific clients in a targeted way from their first contact and long past their purchase dates.
People Versus Software
Sophisticated, complex marketing software alone isn’t the solution to marketing challenges.
In the future, market AND business planning will have to align to buyer personas, customer journey maps, and resource constraints, or you will face missed opportunities.
The best-made plans will fail if the internal alignment is not achieved and integrated into marketing initiatives.
Your marketing content might develop the trust of potential customers and might convert them into purchasing customers. Still, unless there is a cohesive cross-channel, customer-relevant experience, you will not make the deal or will lose repeat sales.
With deadline and cost parameter adherence, the business’ operational agility will need all key stakeholders’ support. It will also require an assessment of your current abilities, future goals, and the How To Get There step-by-step guide.
If you have any questions about content marketing and content operations, please drop us a line or give us a call Ph: +27 64 531 5603. As a digital marketing agency and SEO agency, we guide your marketing into the future and watch you grow!
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