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Do you feel overwhelmed with the constant buzz of online marketing and feel tired of trying to chase the latest trends resulting in you constantly reevaluating your digital marketing strategy? Are you looking to achieve long-term results and sales conversions, and want to achieve consistency in your digital marketing strategy and offer some of the best content the internet has to offer in your business’s niche? Then it might be time to book a content consultation.
What Is Content Consultation?
One of the most beautiful analogies describing this particular service is to compare it to a constellation of stars. Think of all the pieces of content relating to your brand as individual stars in the night sky. A content consultant can help connect all the dots to form a unique constellation. The keyword here is strategy. It’s a well thought out strategy that can turn your content into a digital marketing strategy with form, consistency, and meaning.
What Does A Content Consultant Do?
The rapid development of technology in recent years has created entirely new professions that didn’t exist a decade ago. A content consultant is one of these professions. It is someone with a deep understanding of data analysis, strong editorial skills, a flair for writing, and effective communication skills.
They are hired by companies with the intention of elevating their brand above the constant flow of content available on the web.
The goal is to organise a brand’s content by creating editorial and social media calendars and offering style guidelines to achieve consistency in a business’s online presence.
A content strategy consultant has an arsenal of bloggers, creators, freelance writers, photographers, journalists, and graphic designers at their disposal.
It really is the optimised solution not only to elevate but to skyrocket your brand’s online presence.
Outlining Content Marketing Consultation Process
Efficiently guiding your business through a carefully formulated set of steps to collaboratively tailor the perfect digital marketing strategy to suit your needs.
Goals: Setting S.M.A.R.T. goals for your marketing strategy to achieve. The S.M.A.R.T. acronym refers to Specific, Measurable, Achievable, Relevant and Results-Based, Time-Based principles to ensure your goals are clear and reachable.
Metrics: Identifying a set of metrics and analytics tools to measure the success of your content marketing strategy.
Content Funnel: Designing and implementing a customised content funnel (marketing plan) for your target audience, using informative, educational, and solution-based marketing material.
Keywords: Helping you identify and understand keywords that are high ranking and with the least competition to apply to your content funnel.
Analysis: Auditing and analysing your existing content and the content delivered by your competitors to form a detailed plan of action.
Optimisation: Streamlining your existing marketing material on your business’s social media and website by deleting, merging, and improving your digital content to fit your new marketing strategy.
Production: Creation of content, media and sales copy based on your selected keywords.
Automisation: Developing and implementing a plan of automisation for distributing your content across all platforms through scheduled posts, setting up mailing lists, regular blog posts. This ensures consistency, efficiently achieving long-term results.
Review: Scheduling follow-up consultations to review and analyse metrics, and set a new set of goals.
What Are The Benefits Of Using A Content Marketing Consultant?
The advice of an expert: You benefit from instant access to all the time spent on their own set of qualifications, as well as the experience they have from working with other businesses. They will have formulated templates for achieving a business’s digital marketing goals with proven and measurable results.
Focused and objective service: Usually, a content marketing strategist will be contracted from an agency that is external to your business. This means they have no entanglement in company politics or old processes and can provide fresh insight or spot opportunities that may not have been obvious to you.
A sense of accountability: How long have you been saying that your business needs to implement a digital marketing strategy? Yet, you still haven’t got around to it, or you feel too overwhelmed by the idea and don’t know where to begin. Working with someone externally will ensure that you put time and effort into actually getting it done. It is someone who has proven results and is accountable for achieving guaranteed results for your business.
Saving you time: This one goes without saying; running a business and owning a successful brand is hard work. You probably don’t have time to teach yourself the ins and outs of digital content marketing and analytics, let alone the time to implement them effectively. So why not contract someone to do that for you? Thus, giving you the time to focus on other aspects of your business.
A focused and well thought out strategy for digital marketing by someone who is considered an expert in their field with the support of a valuable team is a sure-fire way of improving your business’s online presence and performance, taking steps to improve your business profitability.
At TheContentTribe, we are a team of experts providing outstanding digital marketing solutions designed to drive results both locally and globally.
Schedule your free content consultation with us today.