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In the year 2021, as the world stumbles over health and economic hurdles, business owners may have been thinking it’s time to pack up shop. The economy’s bad, customers are few, so it makes sense to stop all business activity to save on costs, right? Wrong!
In a post-pandemic landscape, you need to be able to hit the ground running and recover as quickly as possible, which is why you cannot stop engaging with your customers. You need to maintain that relationship through online channels, and the best way to do this is with content.
Here’s how content writer services are saving businesses in a big way this year.
The Content-Hungry Consumer
There may have been a time when all you needed was a good product to thrive as a business. Now, a good product must come with publicly defined values. Hard-sell advertising material has its place and time, but consumers of the new age are eager for compelling storytelling. They want to know who’s behind the brand, what drives you and what values are important to your business.
Jessica Alba’s The Honest Company was a great example of this. It was the story behind the development of her safe, natural baby products that gained attention and widespread trust, and now she has a thriving niche business.
Content allows readers to gain information, compare with competitors and build an emotional connection with their favourite brands. It enables them to learn about your company, the philosophy behind it, and the story of how it formed. For example, if you make handmade soaps and you started out by mixing ingredients in your kitchen, it adds authenticity to your business identity and leaves an impact that cannot be achieved by just putting ingredients on a label.
Content That Appeals To Your Target Audience
Content writers in the 21st century are soaring in their levels of expertise. They have got it down to a science and will produce engaging material that is not only well-written but directly appeals to the interests of your target market. For example, if you make sustainable clothing, it may not be apparent in the product alone, but if you post content about ethical fashion, fashion waste, and pollution, your followers will get to know that this is what your business stands for. Once you’ve established your niche and put out content that is specific to that, your people will find you!
There is no better way to connect with your target audience than through using emotion and telling stories. If you’re running an animal cleaning shop, share real-life case studies rather than sharing stats. People connect more with stories any day!
Putting In The Time For Research
Another significant benefit of content writer services in these times is that they take the burden of research off your shoulders. Research is often overlooked by non-professional writers, but readers respond much better to an informational piece backed up by evidence than something that is purely personal advice or an opinion. As a business owner, let’s face it, you simply don’t have time to be pouring over articles. Your attention needs to be focused on networking, projections, closing deals, and all other crucial aspects of running a successful enterprise.
Converting Followers To Sales
These days you don’t even need a physical shop to make sales. With good visuals and strong content, you gain respect, gain a following and can eventually convert that to revenue. The rule of 7 is an old marketing adage that says people need to come into contact with your marketing message at least 7 times before making a purchase. Nowadays, this number may be significantly higher, but the point is that your brand needs to be visible to remain top of mind and motivate your potential customers to buy from you.
A content writer will prepare suitable content for all platforms from web content, blogs, social media posts, or even press releases so that your business is noticed in numerous places, frequently - and most importantly in a non-repetitive way.
Conclusion
In this combined way, content writer services may just be the boost that businesses need to climb out of the disaster that we saw in 2020 and accelerate into the future with a well-established identity and a loyal following. Our team at theContenTribe can help you reach your customers and build on that relationship. No paperwork, no hassle. Ensure that your website is updated with high quality, fresh content on-demand or monthly.
View our range of services or contact us for more information.