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When blogging became popular back in the early 2000s, no one knew it would become the game-changing business tool that it is today. A personal online log has evolved into a creative way for businesses to connect with their customers, share engaging stories, and build brand identity. In some cases, people have started a blog as an outlet to share personal stories such as weight-loss journeys, and this has grown into a business based purely on the number of people it reached. These days, companies cannot afford NOT to use blog content services if they want to achieve optimum growth.
An Inexpensive Form Of Marketing
Creating and posting blogs regularly on your website or social media channels is an extremely cost-effective way to increase your brand exposure. If you compare it to the hundreds of thousands of rands you would spend on an ad campaign, paying an agency for Article Writing Services that can be spread across multiple platforms makes way more sense.
Blogs have a long shelf-life, as they will remain on your website and can be read and re-read at any time. You can optimise them with keywords, and this will give you increased visibility online at a minimal cost.
Think Conversational, Not Promotional
The wonderful thing about blogs is that they allow you to engage with your audience and potential customers in a personal way. You can build a meaningful connection and retain a loyal customer base while differentiating your brand from the competition. Trends show that advertising and marketing is moving away from in-your-face sales and promotion to content-driven strategies.
People want to build relationships with brands. You can always add giveaways or promotions at the end of your blog. Just make sure you keep your audience reading till the end!
Your Chance To Shine
In traditional media, you have limited space, limited word count, or limited airtime for radio or TV adverts. But in a blog, you can say as much as you like, in your company’s unique voice. You can talk about an event where your business was in the spotlight or a story that conveys customer satisfaction. You can literally show and tell what sets you apart from the rest. If people like your blogs, they will share them, and you can gain more exposure and new customers.
theContenTribe is a digital marketing agency with a team of experts providing outstanding blog content services. For blogs that bring results, contact us at hello@thecontentribe.com or call +27 87 095 6471.
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