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2021 could very well be dubbed the year for content marketing. As online businesses are booming, creative marketing through these channels is becoming increasingly necessary. Marketing operations are changing rapidly, and we’re likely to see more live videos, webinars, more SEO, cross-channel content, and an all-round improved user experience. So, in order to keep up, it’s important that you take stock of your business and consider whether you are getting the most out of content marketing services or if you need to boost certain areas.
Content Planning
So, you’re eager to jump right in and get your engaging content out there - but wait! Do you have a plan? Planning is an essential part of the overall content marketing process. It involves taking stock of who your target customers are, what they want, how they are searching for it online, and identifying top-ranking keywords. They say you start as you mean to go on, so don’t underestimate the importance of this step.
Content Creation
One of the most important content marketing services is the actual creation of content, whether in articles, SEO blogs, landing pages, social media posts, or videos. Your initial planning will guide this process, and if you’ve clearly outlined your goals and strategy, it will save a lot of time in this stage, which can be the most time-consuming. Knowing who you are writing or creating content for, and the business image or message you want to portray will help the creative team to produce some stunning work. As a business owner, it’s important to work closely with the creative team for the desired end result.
Distribution And Reporting
Once your content is good to go, it’s not the end of the road just yet. Many businesses overlook this aspect of content marketing services without realising how important it is. Deciding where, and how often, to post your content is just as important as creating it. This step is crucial for building meaningful relationships with your followers and potential customers. An analysis of your Google rankings will tell you if the content is working or not and point out areas that need to be fixed.
Ready to take your brand to new heights? Contact theContenTribe for professional content marketing services that include all of these crucial steps. Schedule a consultation or email us for a no-obligation quote. Drop us a line at hello@thecontentribe.com or call +27 87 095 6471.
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